Secular Café: The End of Microsoft

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The End of Microsoft Jul 19th 2012, 21:00 First loss ever: Quote: Microsoft reports first loss as public company LOS ANGELES (AP) – Microsoft said Thursday that an accounting adjustment to reflect a weak online ad business led to its first quarterly loss in its 26 years as a public company. The Microsoft display before the opening of the 2010 International Consumer Electronics Show. The software company had warned that it was taking a $6.2 billion charge because its 2007 purchase of online ad service aQuantive hasn't yielded the returns envisioned by management. The non-cash adjustment is something companies do when the value of their assets decline. Microsoft Corp. paid $6.3 billion for aQuantive, only to see rival Google Inc. expand its share of the online ad market. The charge led to a $492 million loss in the April-June quarter, or 6 cents a share. That compares with earnings of $5.9 billion, or 69 cents, a year ago. Revenue rose 4% to $18.06 billion. .... http://www.usatoday.com/money/compan...oss/56340272/1 and Google is UP by 11%: http://money.cnn.com/2012/07/19/tech...ings/index.htm

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